0 items

 
NEWSLETTER
 
First Name
Last Name
Email

Blog

The Forum

Testimonials

Beer 101

Breweries

Events

News



Australia :: Beer Cartel Blog

12:09 pm, 2nd October


Tooheys Extra Dry unveils new ad

Filed under: Australia, Tooheys, beer — beercartel @ 12:09 pm

Share

11:41 am, 14th June


Beer appreciation at the Beer and Brewer Expo Melbourne…and a few Melbourne bars!

Filed under: Australia, Beer and Brewer, Boutique Beer, beer, beer cartel — beercartel @ 11:41 am

It was the second year of the Melbourne Beer & Brewer Expo and we decided to be part of the action. With kegs from 5 different brewers we headed down for what was 3 days of pure beer bliss. Here is our recollection of the 3 days… 

Day 1: Thursday 20th May 2010

Location Atrium @ Federation Square

We arrived early, 8.30 for an 11am start, as we were keen to tap the kegs and start serving to our thirsty comrades within the beer industry – Thursday was a trade only day. With 2 large mobile bars set up and 2 smaller cobra bars we had 8 taps to pour beer from. One of the first challenges was to choose which beers we wanted to tap as we had 19 kegs to choose from! A big thanks to The Little Brewing Company, Hunter Beer Co, Redoak, Paddy’s Brewery and Rocks Brewing for providing us with some great brews.

We were lucky enough to have the selection of the following beers – too bad we only had 8 taps!

-           The Little Brewing Company – Witbier, Pale Ale and Pilsner 

-           Hunter Beer Co – Kolsch, Ginger and Bock

-           Rocks Brewing – Byrne Red Ale, 1809 Pale Ale, Cribbs Porter, Sail and Mermaid Bitter

-           Paddy’s Brewery – Porter, Pilsner, Old Regret Strong Ale, Pale Ale

-           Redoak – Aussie Ale

-      Wig and Pen Brewery – Kembery Regional Ale, Rumpoles Pale Ale, Venom and Velvet Cream Stout

 

The day finished off at 4pm and we headed for an early-ish night as we wanted to gear up for the next 2 days of public tasting sessions… but not before a quick bite to eat and a few beers at the Young and Jackson! The highlight while there was sipping back on some of the Grand Ridge beer range they were serving in the Chloe bar upstairs. The room is famous among Melbournians for the Chloe painting which has graced the walls of Young and Jackson since 1909. The painting itself is approximately 12 foot tall and elegantly displays the curves of a woman… it’s essentially priceless although in the 80’s it was insured for a sum of $3 million.

 

Day 2: Friday 21st May 2010

Location: Atrium @ Federation Square

The second day was broken into 2 sessions, one from 11am – 4pm and the other from 5pm til 9pm. It was a great day for talking to beer enthusiasts and getting a feel for how much Melbournians are into their beers – let’s face it they are the state with the most breweries so they don’t go begging for choice!

At the end of day, 9pm we packed things up and shifted them over to a new location for day 3 which was also a public session. Packing up was a bit of a frenzy with people trying to get out of there and head to Mountain Goat brewery in Richmond for a few beers before closing time (midnight). By the time we packed up, grabbed a bite to eat and flagged down a cab it was 11pm! We thought there would be no issue getting to there for at least one pint but what we hadn’t accounted for was the flocks of people who would be leaving the MCG after the Collingwood v Geelong AFL game – it had attracted some 80,000 spectators to the ground. The taxi ride was slow and after getting lost in the industrial estate (in traditional Melbourne taxi style) we arrived at the Mountain Goat Brewery. We could see the doors were open but the reality when we got inside was that last drinks had been called which was made even more evident by bar drip trays being emptied, benches being wiped down and people being quietly ushered out the door.

Thankfully our taxi trip out was not in vane! We met up with Mark Fethers from Harts Pub (home of Rocks Brewing) and headed down to The Royston Hotel. It’s a tiny whole in the wall type pub with a central oval shaped bar in the main bar room – definitely worth a look and only 100 metres down the road from Mountain Goat Brewery. While there we had a few different beers including our first White Rabbit White Ale. It’s currently only available on tap so if you come across it do yourself a favour and grab a pint, pot, schooner, middy, 8 ounce or whatever you can get your hands on!

At 2 am we decided to pull up stumps and head back as day 3 had more than 3,000 people expected to attend the expo with thirsty palates.

 

Day 3: Saturday 22nd May 2010

Location: The Terrace @ Federation Square – outdoor marquees on the banks of the Yarra River

Arriving around 9am for an 11am start we quickly shifted the mobile bars from their holding pen to what would be their home for the remainder of the day -  a spot of grass under a large marquee hugged by the slow flowing Yarra River.

Right on the strike of 11am beer lovers starting flowing through the marquee, requesting to be served some golden (and sometimes not so golden) liquid. From 11am til 5 pm we didn’t stop serving beers to our new friends who were ever so happy to have a chat about the beers we had on offer. Come 5pm we again packed up as quickly as possible as there were a few more beer venues we had not yet had the chance to visit and it was our last night in Melbourne.

We headed to Beer Deluxe for dinner which is located in Fed Square. It’s a great place to eat, read beer quotes on the wall and chew the fat with other beer minded individuals. After enjoying a few beers there, including a Mussel Stout from Bellarine Brewing Company we decided it was time to visit another establishment… Cookies.

Not knowing exactly where Cookies was, and thinking we had to get a cab to get there, we were pleasantly surprised when Richard’s iPhone filled in the knowledge gap – it was 60 metres north of our hotel! We only stayed for an hour but were pleasantly surprised by the ambience and how such an old school building had been converted with different levels of beer (and entertainment) heaven.

If you haven’t been to a Beer and Brewer Expo or visited some of Melbourne’s different watering holes why not make it a bit of a road trip or long weekend out of it next year.  For those based on the east coast stay tuned as the word on the street is that the Beer and Brewer may venture up the coast in the not too distant future.

Posted via web from Beer Cartel’s Posterous

Share

10:24 pm, 24th April


Are you really drinking Australian this Anzac Day?

Filed under: Anzac Day, Australia, Craft Beer, Harts Pub, Sydney, The Local Taphouse, beer — admin @ 10:24 pm

When you reach for a beer this Anzac day, give a thought to whom your beer is supporting – is it really Australian or New Zealand owned and brewed, or from somewhere else?

Consider the two major Australian breweries are now foreign owned; Lion Nathan brewer of Tooheys, XXXX, Hahn and James Boags is owned by Japanese Kirin Holdings Company Limited, while Fosters brewer of Carlton, Cascade and Crown  is 5.9 per cent owned by American Molson Coors, with a number of other foreign owned businesses also having a share in the business.

As a result why would you have a beer produced by one of the major Australian breweries when there are many 100% owned and operated micro-breweries throughout Australia? Thankfully there are a couple of fine pubs that have ridgy didge Aussie and Kiwi craft beers on tap this Anzac day to make the task a little easier.

The Local Taphouse in Darlinghurst, Sydney and St Kilda, Melbourne has the ANZAC SpecTAPular Beerfest. It’s set to stir up trans-Tasman rivalry, showcasing the crème de la crème of New Zealand craft beer, head to head with some sensational Aussie craft brews. The Taphouse has sourced 10 highly reputable beers from New Zealand’s best craft brewers, none of which have been served on tap in Australia before. They will also have a range of brews from some of Australia’s best brewers.

The Harts Pub in the Rocks, will be the only pub in Sydney to serve 100% Aussie owned beers, with 12 Australian craft beers on tap. They will have the Limited Release – Diggers Salute Ale from Rocks Brewing on tap as well as a game of Two Up from 11am.

So feed your taste buds this Anzac day and make sure you go in true Australian (or New Zealand) style!

Share

4:40 pm, 30th January


The future of Coopers is Clear

Filed under: Australia, Coopers Brewery, beer — beercartel @ 4:40 pm

Last week Coopers Brewery announced their latest additions to the Coopers family of beers – Coopers Clear. The beer has been designed with the flavour ‘toned down’ to have greater appeal to mainstream beer drinkers while enjoying the quality of the ‘Coopers experience’. The beer is a low carb beer – another for those watching their waist lines! Apparently this fact will not be pushed, instead focusing on its ability to refresh. Its main competitors are the likes of Corona, Tooheys Extra Dry and Pure Blonde

Coopers Executive Chairman Glenn Cooper said, “Traditional Coopers beer drinkers enjoy a full flavoured beer. Coopers Clear is a refreshing, lively beer. It’s perfectly brewed and styled to give all beer drinkers access to the Coopers passion for quality and taste.” The product is available in a clear 355ml bottle, in a Euro Sleek can, and on tap.

Look forward to tasting it once I can find it!

For an interesting interview by Australian Brews News editor, Matt Kirkegaard with Glenn Cooper click here.

Share

8:26 am, 25th January


Support your local Australian brewer this Australia Day

Filed under: Australia, Australia Day, Boutique Beer, Craft Beer, Micro-Brewery — beercartel @ 8:26 am

PRESS RELEASE:

Sydney, Australia January 23, 2010 — Beer Cartel Director Geoff Huens recommends Australians support Australian micro-breweries when they enjoy a beer this Australia Day.

When you reach for a beer this Australia Day why not support your local brewer and choose Australian made boutique beer. With over 140 micro-breweries throughout the country, support of Australian made beer is vital for the continued development and growth of the micro-brewing industry.

Micro-breweries account for 75% of all breweries in Australia, with a further 18% defined as regional breweries. While these combined account for 93% of breweries, their volume represents just 15% of beer sold in Australia. In contrast national brewers including Lion Nathan and Fosters account for just 7% of breweries but 85% of beer sold by volume.

For micro-breweries to compete against these brewing giants, innovations including usage of different ingredients, fermentation techniques and beer styles are all utilised to create unique beers with real points of difference. The result are beers with huge flavour that are changing the brewing landscape in Australia.

The greatest challenge when competing against the brewing giants is the high fixed costs and excise payments which put micro-breweries at a huge disadvantage. Geoff Huens Director of online boutique beer sales website Beer Cartel says “it is a real task for micro-breweries competing for beer sales in Australia, however a paradigm shift is under way where beer drinkers are becoming more discerning choosing beer based on its quality rather than on price. This shift is providing micro-breweries with a chance for survival and success similar to the change the Australian wine industry saw in the 80’s”.

Mr Huens created the Beer Cartel website www.beercartel.com.au specifically to build awareness in Australian micro-brewed beer as well as provide a sales outlet to make a wide range of beer accessible to consumers. The website offers a monthly beer club providing consumers with different brews from around Australia accompanied with information on the beers to educate and stimulate interest in the category. The website also sells tickets to a range of beer appreciation events.

While the Beer Cartel website is relatively new, Mr Huens has already begun to see how passionate micro-brewers are. “It is an amazing industry to work in, brewers are typically so friendly and see the combined success of the industry of benefit to all”. For the segment to continue to grow however Mr Huens acknowledges marketing and more widespread appeal of micro-brewed beers is needed. “We need to continue to change this landscape so that on special occasions consumers are reaching for Australian micro-brewed beers rather than a Heineken or Peroni”. Australia Day is one such day for consumers to show their support for the industry and enjoy the real flavour of micro-brewed beer. So this Australia Day when you reach for a beer to go with that lamb chop, make it an Australian micro-brewed beer.

For more information please contact Geoff Huens, Beer Cartel +61 402 485 987 or geoff@beercartel.com.au.

Share

9:45 pm, 27th December


A micro-brewed Christmas

Filed under: Australia, Christmas, beer — beercartel @ 9:45 pm

Christmas is a brilliant time of year for trying new beer. Ever since my short-stint working for a micro-brewery in New Zealand seven odd years ago my family have always made sure we had good beer to enjoy over the Christmas break. Whether it be travelling to one of the two local micro-breweries to fill up our flagons with freshly brewed beer, or making a trip to the local liquor store and scouring the aisles to find some great New Zealand drops, having good beer on hand to enjoy over the break has become a great Christmas family tradition.

Having now spent the last two Christmas’ in Australia with my girlfriend’s family, it is with great pleasure that I have been able to introduce Australian micro-brewed beer onto their Christmas beer list. It is interesting to watch the cycle that people go through as they grow to enjoy the beer. The first stage begins with the look, as they investigate the bottle noticing it is something they have never seen before. Then begins with the first sip and the usual catch phrase “that’s different isn’t it” as they are hit with real flavour, something most are unaccustomed to. The next stage is the most enjoyable, when after a few more sips I hear “that’s actually quite nice”. And it is in that statement I know I have found another person who will be more than willing to have another micro-brewed beer next time one becomes available!

PS. While writing this I have been wondering if those households that leave Santa a beer will ever move to micro-brewed beer? Perhaps Santa would love a chocolate Stout to warm him up while travelling through Europe or a refreshing Lager to enjoy while flying over Australia!

Share

Pages:

Categories:

Archives:

Links:

Meta:

HOME | PRIVACY | SHIPPING & RETURNS | FAQS | MY ACCOUNT | CONTACT US | LINKS© Copyright 2010 | All Rights Reserved  
Site designed by Sites N Stores Melbourne

Liquor Act 2007: It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.