21 March 2017
Australian Home Brew Survey Launches
A study to better understand home brewing practices within Australia has just been launched.
The 2017 Australian Home Brew Survey is created by craft beer retailer Beer Cartel. The aim of the survey is to produce the most comprehensive, publicly available research study that investigates home brewing trends within Australia.
Richard Kelsey, Director of Beer Cartel said that the study was one way for their business to give back to the home brewing industry.
“When we look at the success of the craft beer sector in Australia it has been established and grown by home brewers who have had the passion to take something they love to a commercial level,” said Mr Kelsey.
“Thinking about how we could give back to the home brewing industry, using the skills we have, it makes sense to do it in the form of a research study. The aim of this study is to create talking points around home brewing and to assist those businesses that operate within the industry”.
The research will aim to better understand a wide range of Australian home brewing trends including brewing practices, beer styles being brewed and attitudes towards home brewing.
The results of the survey will be made publicly available, while businesses that operate within the industry are eligible to receive a free copy of the results specific to their own customer base.
As part of the study there will be a $500 prize for one lucky home brewer to spend with their favourite home brew store, plus one person in each state will get the opportunity to be a brewer for the day at a brewery in their state. Featured breweries include Newstead Brewing in Queensland; Akasha Brewing in New South Wales; Mountain Goat in Victoria; Big Shed Brewing in South Australia; with a Tasmanian and Western Australian brewery to be announced.
To take the survey home brewers can go here.
To learn more about the 2017 Australian Home Brewer Survey contact Richard Kelsey 0405 251 864.
High resolution images and interviews available on request.
Phone: 0405 251 864
Email: [email protected]