- The Australian Craft Beer Survey
The Australian Craft Beer Survey
About the Australian Craft Beer Survey
Each year Beer Cartel runs the Australian Craft Beer Survey - the aim is to provide a public report that can then be used to help grow the craft beer industry in Australia.
The survey has been running since 2016, with over 20,000 people talking part in it each year.
It takes around 5 minutes for a consumer to complete the survey answering questions related to craft beer drinking trends, attitudes and behaviours.
Benefits for the Industry
For businesses that help support the survey an comprehensive industry report is provided at the completion of the project. This 50 page document not only contains the findings from the research study but also insights on what these findings mean for growing your business. This report is valued at $5,000 but is free to anyone that promotes the survey.
In addition, any business that gets over 50 people to complete the survey will get their own exclusive report which looks at how the average craft beer drinker compares against their customer base. It is a fantastic report for better understanding your customers so you can better market to them and drive sales of your product. This addition report is valued at $5,000 but is available to anyone that has over 50 people complete the survey.
You can see the publicly released version of previous year's surveys here:
- 2019 Australian Craft Beer Survey
- 2018 Australian Craft Beer Survey
- 2017 Australian Craft Beer Survey
- 2016 Australian Craft Beer Survey
This Year's Survey
The 2020 Australian Craft Beer Survey can be completed here.
For any questions around the survey please contact:
Director, Beer Cartel
Each year over 200 different breweries, bars, beer festivals, brewery tours, beer media and other beer related businesses support the survey. Below is a list of the 2019 supporters.